Social Movements 2.0

[polymath22]

On September 27, 2007, the world experienced its first virtual strike. In response to a wage dispute, IBM workers in Italy organized a picket outside their company's "corporate campus" based in the 3-D virtual world of Second Life. According to a report in the Guardian, workers "marched and waved banners, gate-crashed a [virtual] staff meeting and forced the company to close its [virtual] business center to visitors.... The protest, by more than 9,000 workers and 1,850 supporting 'avatars' from thirty countries," included a rowdy collection of pink triangles, "sentient" bananas and other bizarro avatars.
http://www.thenation.com/doc/20090202/smith_costello_brecher